Best known for its instant development photographic devices, Polaroid is also a brand of sunglasses with polarized lenses. Right, so for this spring summer 2015 campaign, the famous American brand has launched a collection of sunglasses with every single color of the rainbow.
An wide range of bright, vivid colours that, in the image and likeness of the logo, is available in six colors: blue, green, yellow, orange, fuchsia and crystal tone. All glasses come with Ultrasight crystals developed solely by and for Polaroid thanks to a technology that they have patented and called Thermofusion.
These lightweight, flexible and resistant to impact lenses -thicker in the center and thinner at the edges-, consist of nine functional elements. The main element is the polarizing light filter with UV light absorbers on both sides that protects against the harmful effects of UV rays.
This protects visual acuity and allows the wearer to distinguish with certainty all shapes and sizes, in addition to being able to calculate distances perfectly, all without causing headaches or eye strain.
The Rainbow Polaroid Eyewear collection, available in two sizes (M, S), is now on sale in optician shops, department stores and also available online.