Jason Morgan for Acqua di Giò

The fashion film promotion, whereas, has been prepared under the direction of Jacob Sutton in Sardinia (Italy). This type of campaign that follows the trail blazed by Herb Ritts, and then perpetuated by photographers as renowned as Fabien Baron, Bruce Weber and Peter Lindbergh, who transmitted a world of beautiful and timeless sea pictures with an extremely modern view which, at the same time, seems to have taken a new step.

The dream of every photographer is to be capable of looking into the eyes of another person for a long time, capturing those moments that will later allow him to enter the mind of that person, their privacy, their delicacy and strength. A force that derives from self confidence. A kind of free spirit.

New campaign

Sutton wanted to give his creation a slightly modern twist, perhaps also some more technical and adventurous, so this story movie was also recorded and edited in part at Pinewood Studios in London. There they used means as air cannons and large pyrotechnic explosions so that each frame looked dynamic and exciting, and that all passed evenly.

We feel sorry for Nessman for he had been practising as Acqua di Giò ambassador since 2012 and delighted our eye on many occasions, but we must admit that Jason deserves it too!

Simon Nessman for John Hardy

Their philosophy of contributing to the environmental conservation or get a world ‘greener every day’ are not only timely marketing positions. The headquarters of John Hardy in Ubud, which could pass for a luxury hotel in the middle of the rice terraces, is built with natural materials, among which are clay and bamboo. To offset the carbon emissions that their business can produce, the company has planted until last year more than 600,000 young bamboo trees on 114 Balinese villages. Bamboo fights against deforestation and helps to conserve water, two of the threats Bali, and half the world today, are facing.

Ubud headquarters

Damien Dernoncourt, CEO at John Hardy, seeks to perform all the advertising campaigns of the clothing firm in Bali. For him it is logical and normal to bring the models and photographers, always accompanied by all their crew, to the island where they were born, so that everyone can capture and then transmit through their visuals and video clips the soul of the brand.

These bracelets are unique in their kind. The independent and non-conformist nature shown by Simon Nessman to pose for this shooting perfectly embodies the philosophy and spirit of John Hardy, divinely captured by photographer Sebastian Faena under the creative direction of David Lipman.

Showing the spirit

The result, of course, can hardly be more spectacular. Have you noticed the clean and clear waters on Bali? Jokes aside, had you seen these bracelets before?