Rumor has it that next Monday, March 9, during the press event organized by Apple in San Francisco, the price of the Apple Watch Gold Edition will be announced and could be around $ 10,000, considering that there will be no differences in functions regarding the $ 350 basic model.

Apple Watch Gold Edition

This deluxe edition of Apple’s first smartwatch will be among the most expensive products the company has sold in over than 30 years.

Sir Jonathan Ive, Apple’s senior vice president of Design, pointed out he expects the Apple Watch transcends Silicon Valley to enter the prestigious and lucrative world of fashion and jewelery: ‘I do see that the Watch is a move away from what is traditionally understood as consumer electronics’.

Different Apple Watches

Apple has already hired a 12-page ad spread in Vogue fashion magazine and organized VIP events for influencers during Paris Fashion Week. The company also invited a bunch of celebrities to its presentations last year in what is known in the industry as ‘buzz marketing’.

However, a potential obstacle for the success of this product is the rapid obsolescence of technology. While luxury watchmakers sell the added value of their watches are future heirlooms, sources familiar with the matter within Apple suggest that the company is already developing the next version of its smartwatch, which will debut next year.

Rose-gold edition

The Apple brand is already considered as a luxury brand in consumer electronics, so a product like Apple Watch Gold Edition will be a natural step in that direction. If other brands could… they would.

This time, it is a well known luxury brand that has decided to present its watchband proposal for Apple Watch and give that extra exclusivity to the watch that some customers were looking for.

Diamond iWatch

Mervis Diamonds believes it has up its sleeve the best 18 carat strap for Apple Watch, of which we still ignore its starting price. However, we can be sure that the strap will cost more than double and triple the Apple device, as the company has already set its price at $30,000.

What does the already nicknamed as ‘Diamond iWatch’ strap bring exactly to achieve that astronomical figure? Apparently, it would be a strap manufactured in 18 carat gold with 8 rows of diamonds to achieve an effect of 15.14 carat diamond shine on our wrist. The strap is also available in finished white gold or platinum, and its orders will start from June 2015, a few months after Apple Watch reaches the market.

Apple Watch from a Swiss watch designer

This is not the first time we see this kind of unique customizations in Apple products. Without going any further, it has been possible to see -and sell- different luxury iPhone for $130,000, so this one is not by far the most expensive customization we have seen up to date in an Apple product.

A solid gold iPhone

It would be relly curious if Apple decided to change the strap’s mechanism and shape in future generations of its smartwatch, how would the ones who had bought this $30,000 react? Thinking about it, if they could afford it, probably they would not care too much.