Poiray is an affirmed watch brand that has always been characterized by the Art Deco style of its models. Well, last year, after a trip to Brazil, the leaders were captivated by the atmosphere of Rio de Janeiro, and decided to change their habits, revisiting their classics and getting rid of any conventionalism, thus defending their love for sun, colour and activity.
Searching here and there, soon they found Hipanema -a famous brand known worldwide for its colorful bead bracelets in a hippy chic style. The attraction between opposites was immediate, resulting in a joint venture which turned out to be the combination of the famous Ma Première watch with a band created by Hipanema.
The sensuality of this embroidered band with pink, golden and turquoise hue colored beads, with pending tassels in the same tones as if they were charms was such a smash hit that they decided to make four more bands that could be exchanged.
After the success of that first collaboration, the two brands have decided to continue working together. This year, they just launched three new bracelets that encourage us to enjoy a festive and colorful summer full of style.
These are a limited edition of 300 copies (of each color), and will go on sale from April in the Poiray boutiques and through its website. The price of the band is 120,00 euros. The price of the watch depends on the model you choose: You can opt for gold, gold and steel, or gold and diamonds. Do you like them?