As we start this new 2015, it is time to take stock of all the news the previous year has left us. Among them, the best apps in the luxury sector. Here we show you the best luxury app compilation from 2014 until the new year’s ones get released, cause luxury is more mobile than ever.
– Galeries Lafayette: Helps clients plan their shopping itinerary. Thanks to this application, consumers can find the brands/items they had in mind and interactive map will lead them to them. Also an aerial view of the iconic Parisian department store is displayed, compared to other attractions such as the Louvre and the Place Vendôme so you always get to the Boulevard Haussman, where it is located.
– Moda Operandi: It launched an app during Mercedes-Benz Fashion Week in New York, to provide designers a platform to showcase their collection in mobile format right after the parade. This application offers the same services as the web. It tells you if you can place an order on the selected garment from the parade, and provides information to the brand about if the collection succeeds and consumer behavior towards it. The fashion industry is moving towards sales in real time.
– Neiman Marcus: This Departmen Store has launched the ‘Snap. Find. Shop‘ app as a virtual tool for customers to take a photo of an object they like and similar items will appear on the mobile screen with option to purchase. This 3D visual search option allows consumers to have a shopping experience like in the real world, so they can move from inspiration to gratification.
– Starwood Hotels: In this case, the hotel chain links new technologies, Google Glass and Starwood Preferred Guest app to enhance the benefits for guests staying at the hotel. The app is designed to assist the guest at all stages of the journey from the possibility to explore the destination to practical issues of logistics and planning, as well as the ability to share content on social networks.
– Burberry: The British firm has joined WeChat to create a new digital tool to build Chinese customer loyalty; through this app, fans of the British brand can instantly customize an item from the catwalk in digital format, adding a nameplate with English or Chinese characters, and then share them with friends. Also, clients can access exclusive content where the inspiration behind the collection and the details of each parade look are explained.